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Multimedia Australia Pty. Ltd.
GPO Box 1626
Brisbane, Qld 4001
AUSTRALIA
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FOR IMMEDIATE RELEASE


VIRTUAL BUSINESS CARDS FOR MOBILE PHONES REVOLUTIONISE COMMUNICATION

BRISBANE, QLD (03 July 2008) - Business cards that update their details and display messages to clients in "real-time" seem like science fiction, but are now a reality thanks to a new virtual business card service for mobile phones, called myDetails.mobi, launched today.

Instead of handing out traditional paper business cards, users of the new service give out an identification name which lets clients view the business card directly on their mobile phones, PDAs or computers.

Everything is performed using Web technology, so no special software is required.

To create a virtual business card users sign-up online at http://pc.myDetails.mobi where they are given access to a login area.

Once set up, users can update their business card's information on-the-go using their mobile phone.

myDetails.mobi virtual business cards include an integrated "webspace" where additional content can be provided such as company, product or service information, and availabilities for meetings.

Christian Gesche, Managing Director of Multimedia Australia, the company that developed myDetails.mobi, said the benefits for business people are considerable.

"Since the information contained on the virtual business cards can be viewed and updated instantly from a mobile phone, having a myDetails.mobi virtual business card ensures that clients can always have your latest details," he said.

"In this fast-paced world, more and more people expect a simple, reliable and easily updatable information and communication base. myDetails.mobi virtual business cards provide just that.

"Never before has this type of flexibility been possible with traditional "static" business cards."

Each myDetails.mobi virtual business card can also be accessed via its own URL (Web address), which allows the business card's content to be viewed just like a webpage.

For those users of the service who prefer a blend between the old and the new, adding a myDetails.mobi name to conventional business cards expands their functionality.

A myDetails.mobi virtual business card can be obtained online at http://pc.myDetails.mobi .

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About Multimedia Australia

Multimedia Australia Pty. Ltd. is a Brisbane-based company which provides multimedia solutions to clients in over 90 countries. Multimedia Australia operates in a variety of areas including software publishing, electronic publishing, Web hosting, domain name registration services, advertising services, as well as product distribution and promotion services to over 14,000 software publishers. Through its interactive online content publishing division, Multimedia Australia also owns and operates a large network of websites catering to a variety of interests including health and lifestyle, technology and business. Multimedia Australia has won over 40 awards.

For more information about Multimedia Australia, please visit our corporate site at www.macorporate.com.


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